PT Vita Nova Athletic welcomes mid-2024 by launching another flagship series under the Ortuseight Running lineup, a sub-brand specifically providing running sports equipment. Innovating by acquiring the official Vibram outsole technology license, Ortuseight designs trail running shoes with the distinctive advantage of the Sphike RGS Outsole. "This is the first Ortuseight Running shoe from PT Vita Nova Athletic that utilizes Vibram technology," said Yuda Amardika, Ortuseight's Brand Manager during the launch day of Ortuseight Running Shkhara, attended by the entire media team. Shkhara brings along Vibram's renowned performance secret of optimal combination, hyper-functional design, and exclusive rubber material. Vibram soles are commonly used in outdoor sports such as mountain climbing, hiking, trail running, motorcycle riding, as well as for casual and industrial applications.
In Ortuseight Running Shkhara, the unisex trail running sole concept can be adapted for urban community daily activities because the Sphike RGS Outsole is developed with Vibram Rolling Gait System technology. This feature allows users to expend less energy in each step and foot swing, leading to a decrease in muscle fatigue. This innovative combination of midsole and outsole has proven to aid in natural walking style, providing a tight grip on both wet and dry surfaces, comfort due to durable and long-lasting materials, as well as optimal adaptation to various terrains.
Ortuseight Running Shkhara also features Vibram Design Bumper technology on the toe for foot protection and grip, the Lug Trapezium section for optimal self-cleaning, and Multitrek Vibram compound material that provides optimal balance between traction and durability, high responsiveness in unpredictable terrains, and a specially designed stability and comfort for the wearer. EVA Midsole padding is emphasized to cushion shocks and enhance comfort with excellent abrasion resistance at 70. There is also the Vibram Ground Adaptive Zone to reduce impact and secure foot landing as well as Vibram Compound Multitrek for traction and comfort on unpredictable terrains.
In terms of technology, Ortuseight Shkhara also embeds OrtFlow technology, which utilizes engineered mesh material for the upper shoe part to provide ventilation in specific positions to maximize airflow inside the shoe, ensuring the feet stay cool.
Shkhara is also equipped with QuickFit and OrtStrap technology, in the form of ultra-thin PU material layers on the shoe's inner side located at the shoe's side part. This technology is useful for hugging the foot and preventing loosening of the upper shoe part while running, while also enhancing stability when running.
Combined with upper materials of a blend of two mesh and PU Nosew, and OrtShox technology phylon midsole. OrtShox causes the shoe to follow the contour of the foot so that the foot can comfortably step on a soft yet responsive cushion. This technology also provides good grip from the foot to the shoe insole to prevent slipping because the insole designed with 3D molded technology provides maximum comfort and grip on the footbed.
Shkhara is available in two color options, one inspired by terrarium and earth-tone representing nature, olive/pine or graphite/sage. Ortuseight Shkhara is ready to accompany runners' adventures and is available for purchase at RM 450. All products can be obtained online at the Official Ortuseight Online Store or the official Ortuseight website at https://ortuseight.com, as well as offline at the Official Distribution Channel Ortuseight - PT Vita Nova Athletic in every city across Indonesia.
