PT Vita Nova Atletik, under the umbrella of Ortuseight, has released the Back to School Edition products with three options of casual articles. The local footwear brand Ortuseight strives to innovate in order to remain competitive in the market by continuously innovating their products to produce attractive, quality, and affordable shoe variants for the Indonesian community. "This time we are trying to create works through a range of school shoes, by offering more choices to our users without compromising on style, durability, or price," said Ayu Putri Wulandari, a representative from Ortuseight.
Ortuseight's Back to School Edition shoes consist of three best-selling articles, "Harvard and Python are our two best-selling series that have been around since 2019, and are still being produced to this day," she added. Furthermore, the Back to School Edition Ortuseight shoes use different technologies in each of the three articles. For Ortuseight PYTHON, there is QuickFit and OrtFlow technology in the upper part, followed by CumulusFoam and OrtShox in the midsole. The upper part uses sandwich material with PU Nosew and Injection Phylon on the outsole. Available in two color options, the elegant Black White and the mysterious All Black, PYTHON is ready to accompany your school days with a timeless style.
The second Back to School Edition from Ortuseight, Ortuseight HARVARD, features QuickFit and OrtFlow technology in the upper part, Cumulus Foam and Ortshox in the midsole, and uses Sandwich PU Nosew and Compression Phylon for the material on the outsole. Available in two classic color options - the bold and versatile Black White, as well as the elegant All Black for a perfect match with school uniforms. In the third article of the Back to School Edition from Ortuseight, Ortuseight OMEGA uses OrtFlow technology in the upper part and CumulusFoam and Ortshox in the midsole. The material includes sandwich mesh and PU Synthetic in the upper part, as well as Injection Unisol on the outsole. With three stylish color options to choose from, Omega is ready to accompany every active step of its users.
The signature technology found in Ortuseight is QuickFit, a lining material in the shoe's upper designed to ensure a snug fit and immediately conform to the shape of the foot, providing instant comfort for the wearer even though the shoes are still relatively new. OrtFlow technology uses engineered mesh material in the upper part of the shoe to provide ventilation in specific areas aimed at maximizing airflow within the shoe, ensuring the foot remains cool. CummulusFoam is a soft and lightweight Injection Phylon material aimed at providing comfort to the wearer, giving a sensation of walking on clouds. CumulusFoam also absorbs the impact of the foot on the ground, preventing knee injuries. OrtShox is a design technology that allows the shoe to follow the contour of the foot, providing a comfortable tread on a soft yet responsive cushion. This technology also offers good grip from the foot to the shoe's insole to prevent slipping while worn.
