Jakarta, March 4, 2024 - PT Vita Nova Atletik has launched its latest brand campaign in March 2024. Under their main brand, Ortuseight, which has been focusing on sports products and equipment since its establishment in 2018, they have successfully developed several flagship sub-brands such as football products, futsal, running sports, lifestyle, and Ortus Active hijab, which are slowly but surely dominating the local market.
With various creative ideas, Ortuseight continues to innovate by embracing its users through the launch of new, high-quality products, out-of-the-box collaborative products, and impactful community-related activities. "At the beginning of this year, Ortuseight is once again trying to implement a fresh and attractive Integrated Brand Campaign. The #GIVEITALL campaign is our way of expressing the spirit of totality that can actually be trained every day through activities that are close to our daily lives," said Yuda Amardika, Brand Manager of Ortuseight. #GIVEITALL will become a symbol of celebrating the athlete spirit within us by highlighting the small achievements that are usually done on a daily basis, such as chasing a train, running to school, carrying shopping bags, or going to the gym. In each activity, #GIVEITALL will be the common thread and signage where #TeamOrtuseight throughout Indonesia can unleash their inner athlete and celebrate it by sharing similar photos or videos.
In addition to increasing brand awareness of Ortuseight among sports fans, enthusiasts, health-conscious and active lifestyle enthusiasts, both professional and amateur athletes, as well as the wider community, the #GIVEITALL campaign will also hold interesting quizzes and giveaways. "This is something we can do to continuously resonate with #TeamOrtuseight throughout Indonesia," added Yuda Amardika.
Furthermore, Ortuseight aims to empower consumers by delivering a message of strength and encouraging them to go beyond their limits in achieving their dreams because they believe that everyone, regardless of their backgrounds and professions, has the athlete spirit within them that sometimes fades or falls asleep. "So the message is like waking up our inner spirit," Yuda Amardika concluded.
Based on this spirit, the #GIVEITALL campaign, which started from early March until mid-April 2024, will regularly release content through Ortuseight's social media channels such as IG Reels, IG Feed, and website. This content will include striking quote images and eye-catching videos, as well as tips from professionals and amateurs related to sports and other interactive activities. "We hope that the message can spread widely through this campaign's series of activities and inspire the audience, as now is the time to awaken the totality within ourselves by always giving our maximum in everything we do every day," Yuda Amardika concluded.
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