Ortuseight, a
local sports brand under PT Vita Nova Atletik, seems to never stop
innovating. This time, the launch of its latest special edition is specifically
aimed at Marvel fans in Indonesia. "After the remarkable reception
throughout 2023, this year we are launching the Marvel Special Edition,"
said Ayu Putri Wulandari, a representative of Ortuseight. "Symbiote and
Griot, which were successful releases in September, and this time we are
introducing a third article that is equally appealing, Exosuit" she
said.
As quoted from Ortuseight's
Instagram page, "Experience the ultimate fusion of military precision
and superhero strength in our Exosuit collection. Are you prepared to defy
limits and soar to new heights? Exosuit, Ortuseight's running shoe line,
injects Hyperblast 2.0 technology where its outsole has proven to be very
popular in the market. Hyperblast is the primary choice for daily training due
to its unique features. 'It is not designed for use in racing activities,” said
Ayu. The Hyperblast series has the tagline “The State of Euphoric Run"
with the keyword "Ultra Cushion For Comfortable Run",
featuring the Ultra Cushion midsole that provides a comfortable running
experience with neutral stability cushioning, making Exosuit ideal for daily
training exercises like Easy Run and Recovery Run.
Furthermore, in terms of
technology, Exosuit is equipped with OrtFlow on the upper part, using jacquard
mesh material and PU Nosew for the upper part of the shoe to provide
ventilation in specific areas aimed at maximizing airflow inside the shoe to
keep the feet cool. In the midsole, there is OrtShox and CumulusFoam
technology, which is a soft and lightweight Injection Phylon material designed
to provide comfort when wearing the shoe to feel like walking on clouds.
CumulusFoam also dampens foot impacts on the ground, preventing users from knee
injuries.
For the midsole part, OrtShox
technology is employed, where the shoe follows the contour of the sole of the
foot, allowing the foot to step comfortably on a soft yet responsive cushion.
This technology also provides good grip from the foot to the insole of the shoe
to prevent slipping when in use. Lastly, the material of the Exosuit on the
midsole is Compression Phylon and the outsole is made of Rubber Hardness 55.
In terms of design concept,
the combination of design elements for Exosuit draws deep inspiration from the
iconic Marvel character, Captain America. Every detail is designed to inspire
confidence and fighting spirit, reflecting the personality and values of this
Marvel Super Hero. Featuring a camouflage motif blended with blue, white, and
red colors, Exosuit portrays a final result that reflects a strong military influence.
These color choices were chosen to provide a powerful visual impact. Octrisany
D. Putra, Product Design Manager at Ortuseight, stated, "The camouflage
motif used is not just an ornament but a symbol of strength and resilience,
combining bold aesthetics. We were greatly inspired by the back story of Marvel
Super Hero, Captain America and sought to include design elements that are reminiscent
of the character and his surroundings," he concluded.
Regarding the price, the
Exosuit Marvel Special Edition by Ortuseight in the White/Camo colorway is
priced at Rp 799,000. It can be purchased online at the official Ortuseight
Online store, Ortuseight app, or official website www.ortuseight.com, as
well as offline via the Official Distribution Channel Ortuseight - PT Vita Nova
Atletik in every city throughout Indonesia.
