OFFICIALLY LAUNCHED, ORTUSEIGHT HYPERFIT INTRODUCES A NEW CATEGORY OF HYBRID PERFORMANCE FOOTWEAR

Jakarta, June 30, 2026 – As hybrid sports trends continue to grow, combining endurance, strength, and functional movement, PT Vita Nova Atletik, through its local sports brand Ortuseight, introduces HYPERFIT, an innovative shoe developed to meet the needs of modern athletes through a hybrid performance footwear approach.

Designed to accommodate two dimensions of athletic performance on a single platform, HYPERFIT combines the responsiveness and efficiency required for running with the stability needed for functional training and gym workouts. With these characteristics, HYPERFIT offers a solution for athletes and fitness enthusiasts seeking footwear that can adapt to a wide range of activities.

As stated on Ortuseight’s official Instagram account, @ortuseight: “Built for the Hybrid Athlete. Modern fitness isn’t about specializing; it’s about conquering the space between pacing, endurance, and functional strength. The Hyperfit provides the precise support needed to handle the multi-disciplinary demands of Indonesia’s upcoming fitness race, from the track to the functional zone.”

The primary development focus for HYPERFIT lies in refining its outsole and midsole geometry, rocker design, heel structure, and grip to create a hybrid shoe that delivers stability and adaptability.

Yuda Amardika, Brand Manager at PT Vita Nova Atletik, explained how HYPERFIT differs from conventional running shoes.

“We specifically adjusted the midsole and outsole designs to create a less aggressive ride when the shoe is in motion. As a result, the footing feels much more solid and controlled, particularly during transitions between running and functional training,” he emphasized.

At the vamp and quarter areas, HYPERFIT features an engineered mesh construction with a press-cut Ortuseight logo, providing structural support, optimal airflow, and flexibility during rapid transitions between running and functional movements. Meanwhile, the webbing system around the eyestay helps deliver a more precise foot lockdown during dynamic movements.

According to Octrisany D. Putra, Product Development Manager at Ortuseight, the upper construction was developed with a specific focus on stability and support.

“For the upper, our focus was to create a firmer structure using materials that are not overly elastic. This is essential for maintaining a secure lockdown fit, which is a critical factor in hybrid sports movements,” he explained.

In the midsole, HYPERFIT incorporates dual-density Pebax Foam, combining foam densities of 35–40 and 45–50 to balance cushioning, responsiveness, and energy return during running with the stability required for functional training.

The heel area has also been enlarged to enhance overall shoe stability. In addition, the shoe features a high-quality carbon plate designed to improve responsiveness, energy transfer efficiency, and support during explosive movements. The rubber outsole has also been refined to optimize grip while maintaining an efficient shoe weight.

The outsole features a specially developed traction pattern designed to provide optimal control across multiple directions of movement. Zigzag-shaped grooves extending from the forefoot to the heel help enhance grip, stability, and responsiveness during acceleration and changes of direction.

Combined with a rubber compound hardness of 55–60, the outsole is engineered to deliver a balance between durability and traction, supporting the varied demands of hybrid training.

The development of HYPERFIT has been supported by Ortuseight’s research team, which brings multidisciplinary expertise to the creation of high-performance products. One of the key contributors to this development process is Mike Trees, a sports professional with extensive experience in athletics.

By combining a scientific approach, firsthand athletic experience, and direct field testing, Mike Trees and the Ortuseight team have refined various aspects of HYPERFIT, from biomechanics and materials to overall performance characteristics, to meet the demands of modern hybrid sports.

“My role is to bring a sports science perspective to the product development process by combining my experience as an athlete, coach, and product developer. Through this experience, I hope to help Ortuseight continue to grow as a brand that understands athletes’ needs and delivers world-class performance footwear,” said Mike Trees.

With an official retail price of IDR 2,199,000, Ortuseight HYPERFIT is available in sizes 37–46 in the ELECTRICTY colorway, featuring a bold visual identity through a dynamic combination of neon yellow-green tones.

The product can be purchased online through the Ortuseight mobile app and the official website at www.ortuseight.com. HYPERFIT is also available offline through Ortuseight’s Official Distribution Channels, operated by PT Vita Nova Atletik, across major cities in Indonesia.