Ortuseight Launches Carbon Plate Super Shoe Infused with Pokémon’s Electric Energy

Jakarta, October 30, 2026 – PT Vita Nova Atletik, through its Ortuseight Running brand, officially launches the Hypersonic 2.1 - Pikachu in the third quarter of this year. Bringing together the signature DNA of hybrid footwear in a complete package, this edition delivers a playful and distinctive look through an explosive combination of technical running footwear and a globally recognized pop culture icon.

As a flagship performance shoe, the hybrid series is designed to bridge the gap between training sessions and competition. This is reflected in its feature configuration, which addresses runners’ needs without forcing them to choose between training shoes and racing shoes. Through the TRACER concept (Training and Racing), Hypersonic 2.1 - Pikachu offers both options in a single shoe for today’s running enthusiasts.

A Distinctive Design Inspired by Pikachu

From a design perspective, this edition stands out through Ortuseight’s signature approach and a strong visual identity built around yellow as its primary color. The integration of Pikachu-inspired elements brings a new dimension to running footwear.

Hypersonic 2.1 - Pikachu features high-quality jacquard mesh engineered to deliver a lightweight structure and support. The upper is further enhanced with decorative heat-pressed cutting details featuring the Ortuseight and Pikachu logos.

Another functional design element is the lightning bolt emblem on the heel webbing, representing Pikachu’s electric power. Inside the shoe, an asymmetrical design serves as a marker of the official licensed edition. The sockliner cover, made from Visa Terry material, features an all-over Pikachu silhouette print, with different designs for the left and right shoes.

One side displays the Pokémon logotype with a blue outline accent, while the other features the Ortuseight and Pikachu logos alongside the legal line ©Nintendo Creatures, GAME FREAK. The graphics are applied using sublimation printing, creating an integrated finish without compromising cushioning performance.

The design is completed with a distinctive contrast inspired by Pikachu’s red cheeks.

“We wanted Pikachu’s identity to stand out through the red circular accents on the sides of the shoes. However, we carefully maintained the proportions to ensure that the overall Hypersonic 2.1 silhouette retains the essence of a high-performance super shoe,” explained Octrisany D. Putra, Product Design Manager at PT Vita Nova Atletik.

Advanced Engineering for High-Performance Running

From a technical standpoint, the performance of Hypersonic 2.1 - Pikachu relies on the combination of Super Critical Foam (SCF) and a carbon plate.

SCF is a cushioning material processed using high-pressure injection technology to produce a lightweight, responsive foam structure with high energy-return capabilities. This material is combined with a high-quality carbon plate that provides stabilization while helping transfer force more efficiently from the heel toward the forefoot, generating a propulsive sensation during the toe-off phase.

This combination is further enhanced by another of Ortuseight’s signature technologies: two layers of Pebax material incorporated into the midsole. This configuration is designed to balance cushioning, responsiveness, and stability, allowing for smoother, more propulsive strides as runners increase their pace.

Beyond responsiveness, the outsole is reinforced with rubber featuring a hardness rating of 50–55 and maximum abrasion of 60. This formulation is designed to improve wear resistance, helping the shoe withstand repeated pressure and friction during running.

With this approach, the shoe is engineered to maintain its cushioning characteristics, underfoot stability, and overall responsiveness even over high-mileage use.

Smooth Transitions and Enhanced Breathability

Hypersonic 2.1 - Pikachu also retains its ergonomic rocker construction, powered by the GYRO Heel-to-Toe Rocker design. This geometry is engineered to help reduce dead points during stride transitions, allowing movement from landing to toe-off to feel smoother and more consistent.

This feature becomes particularly relevant during high-tempo running sessions and longer-distance runs. Meanwhile, the OrtFlow system, featuring engineered mesh zones, supports airflow to help keep the feet cooler during physical activity.

Through this edition, Ortuseight brings a fresh perspective to the spirit of running. If technology serves as the engine behind performance, Pikachu adds energy to the journey—without compromising the engineering foundation designed to support every stride.

“We see Hypersonic not merely as a product, but as a platform that continues to evolve. When its performance DNA meets a distinctive character like Pikachu, the challenge is to ensure that the visual identity works seamlessly alongside the performance characteristics at the core of the Hypersonic 2.1,” said Yuda Amardika, representing Ortuseight.

Ultimately, Hypersonic 2.1 - Pikachu offers more than a fresh visual identity. Behind Pikachu’s playful character, the shoe retains the up-to-date engineering approach and signature performance features that define the Hypersonic 2.1. It is designed to combine training comfort, efficient energy transfer, and responsiveness for runners seeking enhanced performance.

Hypersonic 2.1 - Pikachu will be available in sizes 37–46 at an official retail price of IDR 1,699,000. Consumers can purchase the shoe through the Ortuseight Official Online Store, the official Ortuseight mobile app, the official website at www.ortuseight.com, and registered Ortuseight stores throughout Indonesia.